Adidas Product Life Cycle

Adidas Product Life CycleThe intersection life cycle concept may hold got to our ware, Adidas Deep Energy Deodorant. The product life cycle concept helps our marketing managers to plan marketing strategies to address the challenges that our products are likely to face. Products life cycle brush off be divided into several awards which include introduction stage, growth stage, maturity stage and decline stage.Introduction stage shows small or even no gross revenue and the company overhear no profit. When the Adidas men deep energy deodorant is introduced, sales will be low until clients become aware of the product and its benefits. This stage involves lots of research, expenditure and planning are required. Advertising be of our deodorants product are high during this stage in order to quickly maturation customer awareness of the product and to target the early adopters. During the introduction stage, we are expecting to incur additional costs related with the initial distribu tion of the product. These higher costs fixed with a low sales normally make the introduction stage a period of negative profits.Growth stageDuring growth stage, the sales increase due to attracting more competition into the market. Similar products starts come up and we have to focus on competitive advantages which throne be price reduction, quantify added features or some opposite innovations. Profits rise due to an increase in output and perhaps better prices. At this stage, it is cheaper for Adidas to invest in stir their market share as well as enjoying the overall growth of the market.Maturity stageIn the maturity stage, sales of our product growth boring and generic competition appear. We may enhance our deodorant product features to differentiate the product. The selling price may start to erode under competitive price. In this stage, competition is strong as companies contest to maintain their market share. The Maturity Stage is the time when most profit is earned by t he market as a whole. Some expenditure on research and development is likely to be controlled to our deodorant product modification and improvement and to improve production capacity and quality.Decline stageIn the Decline Stage, the market is minify, decreasing the overall total of profit that can be shared with other competitors. Decline stage appear for some reasons the sales of our deodorant product start decreasing, the reasons can be some new and better choices or diminishing demand. At this stage, we have to manage our product carefully. It may be likely to cut out some production cost, to transfer production to a cheaper facility, sell the product into other cheaper markets.Core ProductAdidas Deep Energy deodorants for Men provide the consumers the fresh, woody fragrance. This deep energy deodorant for men is alcohol-based, and provides excellent anti-bacterial formulation to consumers. It helps in retentiveness the under-arms fresh all day long, and also facilitate in re ducing perspiration levels. In addition, it helps in deactivate the bacteria, and in turn ensuring zero dust odors. This deodorant provides great protection against sweat and odor. This range has been developed with athletes in mind to give the best possible protection against sweat and odor. It also reducing ability of bacteria to breed thus gets rid of a sweat smell.Actual productThe brand name of our product is Adidas Men Deodorant construct Stick, Deep Energy. The selling price of it is RM8.90.Packaging design plays a crucial role in helping to communicate the image of the product. Black is a illusion choice for the packaging. They also used a hard container to emphasize the sport spirit in the product. 3 oz and 85g of a bottle with a slanted swart plastic flip-top lid design to the top of it. It is developed for athletes, unique energizing fragrance, and 24 hours fresh power remain.The advertisement for the Adidas deodorant features the three guys playing basketball under the shining hot sun. Mysteriously their faces are not shown, nor the colors that they wear and remain secret. There is just the image of them playing basketball. With the presence of the weaken orange background, it seems as if these guys have been playing all day. The color design of the advertisement is very dull. In the middle through the advertisement, on the right go side, there is a picture of the Adidas deep energy deodorants that the dealer can choose from.Augmented productThings considered part of the augmented product include guarantee, warranty, customer service, accessibility as well as complementary product.Guarantee offers an assurance of the product will perform up to expectations and if not the company marketing the product will support the customers decision to replace, repaired or return for a refund.Warranty provides customers the protection that often extends past the guarantee period to cover repair or replacement of our deodorants product.Customer Service con sists of extra services that support the needs of customers including offering training and help using telephone or online. Thus, customers of our product can solve their problem by using these.Complementary Products is the value of some product purchases can be enhanced with add-on products, such as things that make the main product easier to use. For instance, small little cover bag gift with the deodorant which consumers can carry easily. Improves styling or offers functionality which will attract more customers to buy our deodorants product.Accessibility is how customers obtain the product can affect its perceived value depending on how easy it is to obtain, the speed at which it can be obtained, and the possibility its acquirable when needed. We can supply our deodorant products to those convenience stores such as Guardian, Watson, 7-eleven, and supermarkets and so on. So that customers could obtain our deodorants product as easy and available when needed.