Critical evaluation of Steve Millar's approach Essay

unfavourable evaluation of Steve Millars approach - Essay Exampleoverseas business expansion, and decentralisation of authority. Critical evaluation of Steve Millars approach The above menti geniusd approaches of miller had been reflected quite intensively in the finalitys and strategies formulated by him. In order to be internationalistic, milling machine had undertaken the route of merger and acquisition. For instance, in order to get entered within the market of France, the company acquired a century old Domaine de la Baume, which is well reputed winery brand with French market. Along with this, there are a number of dissimilar other important established domesticated and exports French brand was acquired BRL Hardy for the purpose of expanding within France, in the year 1990. Six months later, the company acquired Italys oldest winery, named as Brolio de Riscoli for the purpose of clearing the way to get entered within the market of Italy. Along with this, UK is also one o f the most prominent markets of the company in which the company earned quite intensive amount of profits. In this regard, the company established its direct subsidiary within the country. Moreover, the company undertook several crucial mergers and acquisition crosswise Asian and American regions for the purpose of supporting it overseas diversification approach of moth miller (Johnson, Scholes and Whittington 2011). This approach of Miller can be supported on the ground of growth related corporate level strategical orientation for the organization. As per this approach, business diversification at global level is one of the most economical ways to reduce the impact of external business environment. This approach of Miller supported him to make an efficient portfolio for its business operations, which had proved quite helpful for the organization to diversify the external environmental take chances (House et al 2004). For the long term perspective this strategy of Miller can be appraised. The concept of systematic risk mitigation also advocates the approach of Miller regarding business expansion at international level. However, the case reflects that in order to be international, the disposition of the company in the domestic market was weakened due to international business expansion. This is one of the most critical issues associated with the international business expansion approach of Miller (Hill 2011). In addition to this, the second approach of Miller, for the purpose of making BRL Hardy as an international brand, was related to the decentralization of the management structure of the organization within its international business strategy of the organization. As per this approach Miller was the strong believer of providing some intensive power and authority to the local administration and management of its different business location. In the context of this strategy, he handed over all the power of making decisions and preparedness to Christopher Carson for the purpose of managing all the operations and business activities of its UK subsidiary. This strategy of Miller was proved quite successful as UK subsidiary of the company made some intensive profits for the company in the year 1998. Miller wanted to have some intensive and deep involvement of Carson in the corporate planning and decision making for the company. However, the approach of Miller toward this decentralization was directed to align its European